Tinder takes a swipe at Vanity Fair (and wins the online world)

Tinder takes a swipe at Vanity Fair (and wins the online world)

Those calling Tinder’s Twitter rant a #PRFail are failing by themselves to see its genius, writes Business Wire’s Serena Ehrlich.

Previously this thirty days, Vanity Fair published «Tinder while the Dawn regarding the ‘Dating Apocalypse,’» a look that is startling relationship in the chronilogical age of swipe.

The content revealed just just how a few New Yorkers used dating apps such as for example Tinder, okay Cupid, and Hinge to meet up with possible intimate partners and exactly how the simplicity and prevalence of those apps have actually changed the scene that is dating.

The content is pretty that is raw individual interviewed provided depressing stories of exactly exactly how relationships were superseded by casual intercourse, each putting the fault from the change in dating on apps. The journalist, Nancy Jo Sales, interspersed statistics that are dating-related horror tales with a synopsis of emotional and sociological modifications to reiterate her point: dating apps have changed the way in which we date.

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